How to Set Up Goals SMART
July 30th, 2010
“Goals are dreams with deadlines.” Diana Scharf Hunt
One the main mistake that many managers and owners make is that they don’t use very simple but the most effective goal setting SMART rule. If you don’t apply it the goal could be very general, not specific, not measurable, not realistic, without time-line. Goals should be SMART (Specific, Measurable, Achievable, Realistic and Trackable.)
Would you agree that the goal “Increase sales” or “Improve customer service” are general and not measurable? What percentage or numbers? When will you start and finish?
SMART
S Specific, Simple, Significant, Stretching, Simple
M Measurable, Meaningful, Motivational, Manageable
A Attainable, Appropriate, Achievable, Agreed, Assignable, Action-oriented,Ambitious, Aligned
R Realistic, Reasonable, Results-focused, Results-oriented, Resourced, Rewarding
T Time-oriented, Time-bound, Time framed, Time-based, Time-Specific, Tangible
Specific
Who is involved?
What do I want to accomplish?
Where? Identify a location.
Which? Identify requirements and constraints.
Why? Specific reasons, purpose or benefits of accomplishing the goal.
Measurable
How can it be measured?
How much? How many?
From the start to the completion?
Progression?
Achievable
Has it been done before?
Are the goals attainable by average employee?
Are they too high or too low?
Realistic
How can we determine if this is reasonable?
Do we have resources to support?
Trackable
What needs to be tracked?
What is starting point and ending points?
Do you have deadlines or schedules?
How will it be recorded?
If you use SMART rule, the goal “Increase sales” will be look like this:
“Increase sales by 25% for the outside sales department by December 31 of 2010.”
Nina Telpoukhovskaia is a President of Be Best Professional Development Centre, bestselling author of 5 books in Russia and Canada, including Retail Sales. 6 Steps to Double Your Profit. She is an inspiring workshop leader, sales coach and consultant, dynamic and knowledgeable public speaker with 22 years of unique international teaching experience.

